So No 10 has risen to the challenge of social media by developing a Twitter strategy!
It’s a bit like saying you and I have a developed an innovative plan for common sense or breathing (Step 1 Breathe in, Step 2 Breathe out, Step 3 Go to Step 1).
Using Twitter shouldn’t be forced – it should be as natural as talking or riding a bike. You get in there, get a feel and go with the flow.
What’s exposed the banalness of this approach is the leak of what appears to be a tactic (not a strategy) – giving lobby journalists ‘Twitter exclusives.’
So instead of providing them with a press release, you’re going to give them a tweet?
And instead of engaging outside the Westminster bubble, you’re going to give these ‘exclusive tweets’ to the very people who are as much as part of the political establishment as the cabinet ministers?
Surely the better way would be to continue with the basics – good, engaging and interest content distributed to as many people as possible. Handing them out to the favoured few will rightly be seen as elitist and a bit fake.
What’s been the most interesting tweet that’s come out of Downing Street so far?
— George Osborne (@George_Osborne) March 23, 2013
It doesn’t appear contrived, it’s mildly amusing and it makes a political point with humour!
Labour on the other hand, really seems to be getting the hang of Twitter and the t’internet.
Interweaving hashtags into speeches to make them trend – #downgradedchancellor was a belter
— Ed Miliband (@Ed_Miliband) March 20, 2013
Inventive little memes!
And being prepared to have a laugh at your own expense.
Ok, ok.. Because it would be rude not to..!RT @edballsmp: Ed Balls
— Ed Balls (@edballsmp) April 28, 2013
Now that’s not a major strategy. That’s just an understanding of the medium and that you can’t control Twitter.
It’s a constant stream of news, cat pics and bragging! The people decide what trends. It’s the best embodiment of the free market there is!
The best ‘strategy’ is to watch and listen to what they’re saying and when the time’s right, add something of value to the conversation.
Politicians watching and listening to the people?
Now THAT’S a challenge!
P.S. I really hope #edballsday becomes an annual event. But next year we need something new. Ed has revealed his Karaoke classic is Endless Love – the Lionel Richie/Diana Ross duet.
Get Ed and Yvette to do that at their next night out at Lucky Voice and that’s going to top iTunes.
Ok. I’m starting the hashtag #edlesslove
Only 364 days to go people!